Reasons Why Your Business Absolutely Needs SEO

By 5th January 2021Online Strategy

Reasons Why Your Business Absolutely Needs SEO

Have you heard about SEO but aren’t sure exactly what it is or how you (or if!) your business needs it? If so, you’ve come to the right place!

What Is SEO and Does Your Business Need It?

Simply put, SEO stands for Search Engine Optimisation. SEO is the method of enhancing your online content so that search engines, like Google, are more likely to show it as a top result when users search for particular keywords relevant to your business. If your business is online (and it should be!), understanding and implementing a focused SEO strategy is critical to its success. Without it, countless potential customers will not only fail to find your website, they’ll be actively directed to your competitors.


How Does SEO Work?

Although Google is the un-denied leader in their field with a whopping 90% of the search engine market, all search engines around the world use patented algorithms to attempt to provide their users with the best information possible every time they initiate a search, no matter what it is.

It’s impossible for any SEO strategist to understand these protected algorithms completely, but by knowing search engine trends and tendencies, understanding your business’s target market, and utilising effective marketing research, SEO experts can predict what words, phrases, and content will be top-rated by Google (and other search engines), allowing you to keep your marketing targeted and on-track.


Benefits of Utilising SEO

SEO is considered the ‘backbone of marketing’ and it’s easy to see why:

  • An estimated 84% of website traffic is generated organically, that is, through online keyword searches. By using SEO effectively, you can harness this incredible marketing potential to convert browsers into buyers by increasing traffic to your website.
  • Of significant importance, a great SEO strategy not only attracts more customers to your business, it works twofold by also pulling focus away from competitors who are also marketing to the same audiences as you.
  • Even if your online audiences don’t purchase anything from you, SEO can increase your online visibility and help to build your brand, potentially creating a limitless opportunity for organic brand ambassadors who will promote your business, products, and services to others through referrals and word of mouth.
  • SEO is considered one of the best marketing tools available to business, not only for it’s lead generation capabilities, but because it’s significantly lower cost than other marketing strategies with high return on investment capability.


Do You Need An SEO Agency?

The thing is, the only consistency about SEO is its inconsistency. Google continuously changes and updates its algorithms, there are always new customer trends, needs, and wants to take into consideration, and businesses are always evolving – all at an ever-increasing rate in today’s business world.

An effective digital marketing strategy is critical to any business’s long-term success. That’s why, for many, a trusted SEO agency is an absolutely essential aspect to their business plan.

Having an SEO agency to expertly handle the continuous online changes and updates needed for your online presence and digital marketing strategy is an invaluable investment.

As a leading creative and digital marketing agency based in Gibraltar, we offer a range of digital marketing solutions including SEO.

Contact us today to find out how your business could benefit from our SEO services.