Video is definitely changing digital marketing dynamics! It it now one of the best and most effective ways to grab user attention.
Did you know – Almost 50% of 18 to 34 years old subscribers of a YouTube channel drop everything just to watch a new video uploaded by their favourite YouTuber!
82% of all consumer internet traffic will come from online videos by 2022.
Here are the 5 video marketing trends you should definitely look up to:
1. Using Video on a Regular Basis for Effective Communication
Video marketing surveys reveal that the rate of consumers that watched branded video has incremented on a yearly basis.
Customers have revealed that the most exciting way of communication is video. Consumers love to watch videos from their favourite brands on a regular basis. Videos have the potential to drive awareness among people.
Apart from driving awareness among the consumers, videos can be used to showcase your expertise as well. Q&A videos will clear the doubts of the consumer which will, in turn, make them buy your products even more.
2. Social Video has made Online Marketing a Level Playing Field
Small businesses have a hard time growing themselves. Social video is the method which provides small businesses with a gigantic opportunity to level the playfield.
Big brands, holding a vast marketing budget, used to gain more attention with the help of their expensive commercials and ad campaigns.
Nowadays, it is possible for the small businesses to compete with large organisations as the business videos made by small businesses have the option to live right alongside the videos of the larger organisations in the news feed or Instagram stories.
Therefore, you hold the opportunity to target the same audience with the help of their social ad campaigns.
3. Get onto VLOGGING to Create Relatable Content
Vlogging stands for video blogging.
It has grown in popularity exponentially on Youtube. The most famous vloggers film their day-to-day life activities ranging from preparing breakfasts to visiting beautiful destinations.
Similarly, various brands have been making their way into the vlogging world.
In 2020, the entrepreneurs are predicted to invade the vlogging world even more. The audiences are able to relate, understand and keep in touch with the life of vlogger at all times. This leads to a better connection between the audience and the vlogger. Plus, it is ridiculously affordable.
The basic requirements are just the availability of a smartphone, internet connection, a YouTube channel, and editing software.
4. Leveraging Instagram Videos
2019 was one of the best years for Instagram with a lot of businesses utilising the social media platform.
In 2020 it has seen exponential growth. 65% of all impressions from an ad on Instagram come from videos, 75% of users take action after viewing a brand’s video (including clicking up to product checkout) and 72 of users on the platform buy a product where they’ve seen a video ad.
With the effective use of the correct hashtags, you will allow your business to be featured on the Explore tab which will just, in turn, catch the attention of the consumers from all over the world.
5. Pressing on Authenticity Over Huge-budget Production
Nowadays small businesses are able to compete for attention because the more prominent brands are trying to embrace authenticity over the polished view of the big productions.
It is challenging, yet crucial to building the trust of a consumer online.
The consumer must always feel at home during his interaction period with the brand. In order to achieve this, it is vital for the brand to share the content that feels real and genuine to the consumers. Hence, they are starting to shoot their content from their phones in order to make the consumers believe its authenticity by eliminating the imperfections caused due to high-scale productions.
Over to you!
With the latest technological advancements hitting the world of online advertising, it is very important for you to keep a track of the latest changes in order to make informed marketing decisions. So, now that you are familiar with the different video marketing trends for 2020, it is time for you to go out and achieve your business objectives!
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