At MINT advertising and marketing agency in Gibraltar we like to keep abreast of new developments, especially in digital marketing trends, which continue to develop and change at some pace. In 2017 we expect to see digital marketing gain even more ground in replacing the more traditional approaches to brand campaigns and there are at least 10 trends that will emerge as winners in 2017.
New products lead brand revolution
Social media has given the consumer a bigger voice via direct feedback and we will see more brands introduce new products that are based on consumer lifestyle trends.
Artificial intelligence plays bigger role
Artificial intelligence, or A.I., will be used where possible in data analysis to identify consumer needs.
Everything needs to be ‘instant’
Social media and technology has created a consumer expectation of instant communication and entertainment. Generation Z consumers gravitate to instantaneous social channels such as Snapchat and Instagram, and we can expect “at least three platforms we’ve never heard of rising to social prominence next year that embrace faster, more pictorial, and more spontaneous ways for rising Gen Z to bond,” says Stacy deBroff of InfluenceCentral.
The emergence of niche curation
We are flooded with information and the consumer now depends on more curation of information that they can trust that also resonates with their lifestyles. In 2017, consumers will be on a mission to find peer specialists with niche expertise to filter recommendations that meet their needs in a customised way.
More mobile device apps
Technology is likely to create a new generation of apps for mobile devices that will integrate them even more into consumers’ lives. Smartphones and tablets will be where consumers make their decisions and purchases and will be checked fro product recommendations.
Social influencers rule
The opinions of social influencers online will have an even bigger impact on consumer decisions.
Influencer marketing becomes a brand strategy
Brands will increasingly look for ‘brand advocates’ to connect with the consumer.
Consumer resentment of intrusive marketing
Banner adds, pop-ups and disruptive brand messages online will fall even further from the consumer’s favour. Today’s consumers don’t want brands aggressively pushing their way into social media feeds.
More tethering to mobile devices
In 2017, consumers will become even more dependent on mobile devices and businesses that do not consider the impact of this sea change, and deal with it intelligently, will be left behind.
Images and videos are more important
Visual images and videos surged in 2016 as a way of sharing information and we are likely to see new platforms arrive this year for as more consumers gravitate towards visual storytelling.
Come and have a no obligations chat with us about how MINT can help your business and brand with a digital marketing strategy. Mail jade@mintontherock.com or call on +350 54040661
