Your SEO Specialists & Agency in Gibraltar

“Google only loves you when everyone else loves you first.” 

Wendy Piersall

SEO: the power tool of digital marketing

SEO –Search Engine Optimisation – is an essential part of digital marketing. It is required to grow your online presence, as well as find and attract new customers by driving them to your site.

As the Internet becomes a more crowded space, SEO becomes an even more important element of a digital marketing strategy. However, it is a very specific skill, and our SEO experts are here to ensure your online visibility increases and your business thrives in the digital marketplace.

What is Search Engine Optimisation (SEO)?
Essentially SEO is a tool that aims to ensure more people find your business through organic searches. There is more than on way to do this, but much of it focuses on optimising the content on a website. To do this, SEO experts study which targeted keywords in any text will ensure you are found by people looking for the services you provide.

Search engines look for this content so that they can match search results to the search terms used by a user. For example, someone might search for ‘best Italian restaurant Gibraltar’. The search engine looks for answers to that, so if you are an Italian restaurant in Gibraltar, you want to appear on the list of answers. SEO is what makes sure you are there.

But SEO isn’t simply confined to the words on your site, there are a number of technical strategies employed that require in-depth understanding of Google’s frequently changing algorithm. These changes require agility in SEO, as techniques that worked last year, may not achieve the results you want today.

Onsite and Offsite SEO
SEO experts take a two-pronged approach to working on a website: one is ‘onsite’ and the other is ‘offsite’.

Onsite SEO
Onsite SEO focuses on optimising the content on the site. This side of SEO uses keywords, meta tags, meta data, internal links and a site map, as well as ensuring that those all-important keywords are in page and product titles. Refreshing your online content on a regular basis is another important aspect of onsite SEO, and a blog, with regularly published posts, is one of the most effective ways of fulfilling this.

Offsite SEO
Offsite SEO is any activity away from the website that also boosts awareness of your business. A social media strategy is one of the most powerful offsite tools, and the importance of planning a campaign, selecting the right social media channels for your target audience can’t be underestimated. Other methods include backlinks to your site from other sites, and the higher the ‘authority’ of those backlinks from Google’s perspective, the better your site will rank with them in future.

Local SEO
Being known locally is important, which is why we recommend using Google My Business (GMB). It offers Gibraltar businesses a fantastic opportunity to appear in Google search results, but the best thing about it is that it is FREE!

Google My Business provides you with the ability to list your business location on Google Maps and local search results. You can display important information about your business, including the opening/closing times, contact details or a link to your website.

For example, you may have searched at some point for, ‘places to eat near me’. If so then you’ll notice that Google returns a list of three locations where you can eat based on your current location. Without a GMB page, your business would not appear on this list.

However, it is important to remember that a GMB page needs a regular touch of TLC, especially in terms of SEO, because the way people search is changing and information needs to be accessible instantly. Your business description needs to be as local focused as possible so that it’s more relevant to the user, and should include two or three keywords that best describe your business.

SEO takes time
Although SEO often appears mysterious and its experts like magicians, it does not quite work as fast as ‘Abracadabra’. But, while it does take time, the end result is more than worth the wait.

SEO experts are aware that progress needs a step-by-step approach, with constant attention to search results and site analytics so that they can make changes both onsite and offsite. A growth in visibility doesn’t happen overnight, especially if your business is in a particularly crowded market, but when you have an SEO expert working on your site regularly, you will find that your online presence improves sooner rather than later. Furthermore, as your brand grows online, you will need less SEO input: that’s because the search engines now sees your business as one of the best to answer a user’s search, and so it pushes you up the results page.

Read our blog Reasons Why Your Business Absolutely Needs SEO for more insights into why SEO will power up your digital marketing strategy, and how we can help you as a leading creative and digital marketing agency based in Gibraltar.