Strategic Planning Services in Gibraltar
“A goal without a plan is just a wish!”
Antoine de Saint-Exupéry
Strategic planning is critical to business success. If you aim to succeed then it is imperative that you define your vision, mission and business objectives at the start. Simply put, it is a formalised road map that points the way forward for your business. It will help you define you goals, build your competitive advantage and communicate your marketing strategy to your employees. If you are a start-up company or a company in need of some assistance to take your business to the next level then we can help with the development of an effective marketing plan regardless of your business size or industry sector.
Similarly, we can also assist with many other areas of marketing strategy and planning including:
Competitive positioning strategy
Looks at what sets your product, service or company apart from your competitors. We’ll help you define how you can differentiate your offering and create value for your market. This will involve a full analysis of your market profile, customer segments, competitors and marketing methods. We will also provide recommendations on how to achieve operational excellence, product leadership and customer intimacy, the three essential methods for delivering value.
Brand strategy
In order to achieve success, it is crucial that you first define your brand strategy. Your brand is so much more than your company name, slogan or logo – it is the entire experience that potential and existing customers have with your company, product or service. We can assist you in defining what you stand for, your brand personality, visual style, positional statement, tone of voice and how you interact with your customers. Together with your competitive positioning strategy, this will help you communicate more effectively with your market.
Proposition development
We can help you develop a clear and compelling value proposition by identifying what market you are targeting, what product or service you are delivering, how you are delivering it and why. We can then identify customer benefits and link these benefits to mechanisms for delivering value and thus mapping the basis for differentiation.
Marketing plans
For any business big or small it is vital to have a well formulated marketing plan. You can’t simply setup a business and cross your fingers that people will find you! Success comes from constantly marketing and promoting your business with the objective to create and build brand awareness and drive sales. We can assist you in creating your marketing plan, helping you to focus your resources and plan for your business growth.
Experiential marketing
Experiential marketing can be great way of getting potential customers to to interact with your business in a real-world situation. Also referred to as engagement marketing, experiential marketing covers a variety of marketing strategies geared towards immersing customers with the product by engaging them in as many ways as possible. The objective, to help customers form memorable and emotional connections with a brand to foster brand loyalty. MINT can help you identify, plan and implement experiential campaigns that fit your brand and product.
Media planning
MINT works in partnership with both local, national and international media and can assist with media planning and negotiations for both online and off-line media channels.
