Why Local SEO is Important for Your Business in 2020?
In today’s digital world, every day potential customers are looking for products and services on the internet, whether that be via their mobile, tablet or computer. Therefore it is imperative that you optimise your business’ online presence to get better reach and recognition.
Local SEO can help you achieve exactly that and it should be part of your general SEO strategy.
5 important reasons why your business should invest in local SEO
1. Better Online Visibility and Search Rankings
While you will spend time trying to implement a local SEO strategy for your business, you will realise how important it is for your online visibility.
Creating an online business citation using your business’ NAP (Name, Address, and Phone Number) will help you get more visibility when a local customer searches for the services or products you offer. You can build your citations on Google, Facebook, and other online review websites like Yelp and TripAdvisor.
It’s all about putting the right information about your company in the right places. This will significantly improve your chances of being found by the right people at the right time.
2. Higher Conversion Rate
Your online marketing strategy will not provide results if the conversion rate doesn’t improve. To have a great conversion rate, you will need to drive more people to your business website.
With the help of local SEO, you can drive highly targeted traffic (location-based) to your website and provide enough value that helps them make the purchasing decision.
This local SEO strategy works perfectly for online users that are in immediate need of any service and are looking for it on the internet. Local SEO helps you to optimise your listings and website content to cater to such users.
3. Local Boosts Business Growth
There is no better cost-effective strategy than local SEO to target people that are in the vicinity of your store.
With a perfectly built SEO strategy, you can establish your local business as a brand in the eyes of your local audience. You must ensure that your local SEO strategy is mobile-friendly because these days over 50% of users use mobile devices to access the internet.
Then, you should make sure you have all the important business details mentioned on the website. Put the right images and updates about your business. Doing all this will reflect your professionalism and give your audience a sense of how authentic you are.
4. GMB Signals Strengthen Your Search Ranking
At this point, you know how important the proximity of your business is to your local target audience.
Google is the most widely used search engine today regardless of your target audience. Google wants to provide its user with maximum value in the quickest amount of time. This is the reason why it includes Google My Business listing as an important ranking factor.
You must have an up-to-date and highly optimised Google My Business listing as part of your local SEO strategy. Cater to all attributes and mention all the information that you can make public about your business on Google My Business.
5. Helps to Create Your Own Local Brand
There is no better marketing strategy than word-of-mouth. If you can get people to talk positively about your business, it not only strengthens your brand can lead to potential sales. This is where the reviews and ratings come into play when optimising for local SEO. People want to deal with professionals.
This means that whenever they are looking for a product or service online, they want to click on the local business that looks the most credible and trustworthy. Local SEO allows you to spend time and effort on that and build a better local brand.
Wrapping up…
Local SEO is what you need to focus on if you have a small brick and mortar business. We hope this piece of content brought great value to you and helped you understand how important it is to build a local SEO strategy in 2020.
