Digital Marketing Services in Gibraltar
“Ignoring online marketing is like opening
a business and not telling anyone.”
The world is rapidly shifting from offline to digital marketing and our clients’ customers are consuming more digital content on a daily basis, whether it is on their desk top computers, laptops, smartphones or iPads/tablets. This is not just a phase, it is the future of marketing and one day digital will overtake every other format. This means that every marketing strategy we devise with our clients has to factor this in and make sure that people find our clients on every platform and device. Whilst offline marketing is still an important element of a marketing strategy it is a fact of our times that digital methods of communication and marketing are faster, more versatile, practical and streamlined. And, another benefit of digital marketing is the ease with which results can be tracked and monitored; you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.
We can make sure you reach a wider audience with:
Strategy & Planning
In order to ensure we achieve the best results, we first carry out a complete digital marketing analysis to evaluate your website, work/campaigns implemented to date (SEO, SEM, Blogs, Emailers), your social media accounts and most importantly what your key competitors are doing so that we can then compile a findings, recommendations and strategy report which will form the blue print of your ongoing digital marketing campaigns.
SEO (Search Engine Optimisation)
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Great content on your website encourages people to link to your pages and shows Google that your website is interesting and authoritative, which leads to a better ranking position. SEO involves all aspects of online marketing, including keywords and phrases, unique content, internal and outbound links, anchor text and integration with social media, blogs, press releases, newsletters and more. SEO plays an important role in the digital marketing mix but it is not a quick fix solution. Continuity is the key and SEO should form part of your integrated digital marketing strategy to get the best results.
SEM (Search Engine Marketing)
For start up businesses, businesses operating in a competitive marketplace or businesses that simply want to gain greater exposure, SEM or Search Engine Marketing is a great way to increase your online presence. SEM is essentially paid for search engine advertising. The most well know is Google Adwords. Bing Ads and Yahoo Search Ads are also both SEM platforms that you can use. AT MINT we can manage your PPC campaigns, including initial keyword research, producing targeted adverts and monitoring performance using A/B testing, after which we constantly adapt the campaigns to ensure the best results. We have years of experience in managing both local, national and international targeted campaigns. SEM is a great way to get instant results whilst you build your organic rankings via SEO.
Search engines love fresh and unique content. So adding a blog to your website provides the perfect platform to add regular content. Blogging on your website helps to increase search engine traffic, it also humanises your brand, supports social media initiatives, builds authority in your industry, help generate inbound links and increase leads. At MINT our team of creative copywriters can assist you in content planning and writing unique and engaging blogs that will make a difference to your online visibility, leads and sales.
Banner advertising or display advertising helps promote your brand online and direct potential customers to your website. Banner advertising can be conducted via Google Adwords or any other display network. At MINT we can develop static and animated banners to get your product or service noticed.
Email marketing is great way to build brand awareness, loyalty and trust. It allows businesses to directly communicate with potential or existing customers. The key to success is making sure the content is relevant and engaging and targeted at who it is being sent to. This is where MINT can help.