Brand Identity Services in Gibraltar
“A brand is not just a logo, a website or
a business card…it’s an experience. “
Your corporate brand defines the perception that your customers have of your company, service or product. And, your corporate branding should make your target customers choose you above the competition, because you are the only one who can supply the solution to their problem, or satisfy their need. Carefully thought out branding should confirm your credibility, clearly state what you offer and demonstrate that you understand your customer. Branding is the foundation of your marketing communications, so it must be solid like the foundations of a house, or you risk the rest of your marketing efforts collapsing.
At MINT, we’ll make sure that your brand makes the necessary emotional connection with your clients to capture their customer loyalty and motivate them to buy. MINT offers a variety of branding services, including:
If launching a new product or service it is essential to undertake a market trend analysis to identify past and current market behaviour in your sector. Through this you can gain insights on the market scenario, customer preferences and the macroeconomic environment. This type of analysis can include the use of marketing research methods such as surveys, interviews and focus groups. Trend analysis is a very common strategic tool for understanding the maturity of the market (ie whether it is in growth or decline stage) and assess the market potential in both the short term and long term.
We can help you define where your product or service stands in relation to similar products and services in the marketplace as well as in the mind of the consumer. The key is to define your unique selling point (USP), so your product or service stands out from the crowd. We can help define this by digging into your products attributes or benefits, price, quality, use and application and competitors. Once you positioning strategy is defined you can then produce your marketing plan, identifying how you are going to take your product to market.
Tone of Voice
Tone of voice is how the character of your business comes through in your words, both written and spoken. It is not about what you say but how you say it, and the impression it makes on the people who read or hear it. Your tone of voice should reflect your business, the sector you operate in and your target audience. Once your tone of voice has been determined, it should be consistency used across all forms of communications (including your website, emails, all forms of marketing collateral, client presentations etc). This will show your customers that you are a consistent and reliable company to deal with.
Brand guidelines are, in essence, your owners manual on how to use your brand. These guidelines become a “go to” for everyone who touches your brand, both internally and externally. For many large companies brand guidelines can be extremely detailed but in the main brand guidelines should cover the following:
- Brand Positioning(mission, vision, values)
- Logo (use of logos, icons, straplines etc)
- Colours (primary and secondary)
- Fonts (main and substitutes)
- Stationery and forms (image, business cards, letterhead, envelopes, note pads, labels, folders, e-signatures etc)
- Advertising (press adverts, posters, brochures, presentations, displays, social media, online banners etc)
- Signage (exterior and interior)